University of Miami at eMerge Americas
Services Provided:
Exhibit Design & Fabrication
Interactive Media Integration
Full Logistics Management
Installation & Dismantle (I&D)
Collaboration with WOW Marketing on content + creative alignment
On-site support & technical coordination
EXHIBIT EXCELLENCE: FPO
University of Miami: A Bold Statement in Innovation
The University of Miami’s exhibit at eMerge Americas 2024, designed and built by Exhibit Craft in collaboration with WOW Marketing, received the Silver Award in the Event – Trade Show category at the 2024 MUSE Creative Awards. The exhibit featured a massive suspended structure showcasing the iconic University of Miami “U” logo, a captivating video wall, and custom kiosks illuminated with vibrant LED lighting in the University’s brand colors. These elements highlighted the University’s commitment to innovation and research excellence. MUSE Advertising Awards
This recognition underscores the successful partnership between Exhibit Craft, WOW Marketing, and the University of Miami in creating an immersive and visually stunning exhibit that effectively showcased the University’s cutting-edge technologies and research advancements.
Overview
In collaboration with WOW Marketing, Exhibit Craft helped the University of Miami create a bold, immersive presence at eMerge Americas, one of the most prominent technology and innovation conferences in the U.S.
The goal: deliver an exhibit that captured the University’s forward-thinking mission while fostering engagement across a diverse audience of students, faculty, donors, and tech leaders.
Challenge
With a high-profile location on the show floor, the University needed a large-scale exhibit that could:
- Communicate a strong brand identity rooted in research and innovation
- Integrate digital and interactive storytelling tools
- Support multiple touchpoints—product demos, presentations, and conversations
- Adapt to future years while maintaining a consistent brand presence
Solution
2023 – 30×40 Island Booth
- Striking architectural design that stood out in a tech-heavy hall
- Digital display walls for live content and student showcases
- Modular zones for presentations, conversation areas, and experiential tech
- Seamless brand integration reflecting the vibrancy and energy of the University
2024 – Refreshed Exhibit
- Strategic updates to enhance flow, interactivity, and storytelling
- Visual continuity with enhanced digital elements and refreshed graphics
- Continued collaboration with WOW Marketing to optimize messaging and visitor experience
Result
- Delivered an award-winning exhibit experience two years in a row
- Positioned the University of Miami as a leader in innovation, tech, and education
- Created a dynamic space that drew crowds, sparked conversations, and supported the client’s strategic goals
- Reinforced a trusted partnership between Exhibit Craft, the University, and WOW Marketing
