Williams Jet Tenders Stands Out at
Three Premier Boat Shows
Williams Jet Tenders
In 2024, Williams Jet Tenders seized the opportunity to unveil a bold rebrand across multiple high-profile boat shows, aiming for a consistent, impactful visual presence. The creative direction embraced a refined, minimalist aesthetic, characterized by clean lines, a crisp white palette, and understated sophistication.
Challenge
Williams Jet Tenders partnered with Exhibit Craft to debut a bold, refined rebrand at three of the industry’s most prestigious events:
Fort Lauderdale International Boat Show (FLIBS) – 25’ x 70’
Miami Beach Yacht Show (MBYS) – 30’ x 50’
Palm Beach Boat Show (PBBS) – 20’ x 40’
Each show presented unique spatial challenges, demanding a flexible, high-end design that maintained visual consistency and brand integrity. The challenge was to create a sophisticated look that embodied the brand’s new identity. All of this had to be accomplished within a modular framework that was efficient to transport, install and reconfigure.
Solution
Exhibit Craft developed a custom modular exhibit program that delivered both form and function. Key design features included:
Unified White Aesthetic: Crisp, dimensional branding set against a sleek, white backdrop.
Scalable Design Elements: Modular components tailored to each footprint for consistent visual impact.
Product Display Zones: Strategically positioned displays to showcase Williams Jet Tenders’ performance-driven products.
Open Floor Plans: An inviting, gallery-like experience that encouraged exploration and engagement.
Integrated Lighting: Focused illumination to elevate the exhibit’s architectural details.
Our team collaborated closely with Williams Jet Tenders’ global brand and marketing leads to ensure every element aligned with their refreshed identity, from structural flow to surface finishes.
Result
The rebrand launch generated strong attendee engagement across all three shows, with the exhibits drawing attention for their clean, modern aesthetic and cohesive brand storytelling internal teams.
Services Provided:
Custom Exhibit Design & Fabricationtion
Modular Booth Program Development
Graphic Production & Brand Alignment
On-Site Installation & Logistics Management
Challenge
Williams Jet Tenders partnered with Exhibit Craft to debut a bold, refined rebrand at three of the industry’s most prestigious events:
Fort Lauderdale International Boat Show (FLIBS) – 25’ x 70’
Miami Beach Yacht Show (MBYS) – 30’ x 50’
Palm Beach Boat Show (PBBS) – 20’ x 40’
Each show presented unique spatial challenges, demanding a flexible, high-end design that maintained visual consistency and brand integrity. The challenge was to create a sophisticated look that embodied the brand’s new identity. All of this had to be accomplished within a modular framework that was efficient to transport, install and reconfigure.
Solution
Exhibit Craft developed a custom modular exhibit program that delivered both form and function. Key design features included:
Unified White Aesthetic: Crisp, dimensional branding set against a sleek, white backdrop.
Scalable Design Elements: Modular components tailored to each footprint for consistent visual impact.
Product Display Zones: Strategically positioned displays to showcase Williams Jet Tenders’ performance-driven products.
Open Floor Plans: An inviting, gallery-like experience that encouraged exploration and engagement.
Integrated Lighting: Focused illumination to elevate the exhibit’s architectural details.
Our team collaborated closely with Williams Jet Tenders’ global brand and marketing leads to ensure every element aligned with their refreshed identity, from structural flow to surface finishes.
Result
The rebrand launch generated strong attendee engagement across all three shows, with the exhibits drawing attention for their clean, modern aesthetic and cohesive brand storytelling internal teams.
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Crafting Excellence: The Williams Jet Tenders Legacy
Williams Jet Tenders doesn’t just build boats; they sculpt memories and experiences. Since 2004, Williams Jet Tenders has been at the forefront of jet tender innovation, driven by an unwavering commitment to craftsmanship and a relentless pursuit of perfection.
Greatness, they believe, isn’t rushed. It’s the culmination of countless hours dedicated to refining our processes, pushing the boundaries of boat building, and meticulously perfecting every detail.
From their very first vessel to over 12,000 tenders delivered worldwide, they’ve consistently challenged the status quo, forever changing the game in the marine industry. Still proudly manufacturing in the UK, they’ve honed their expertise to become the tender of choice, a testament to our pioneering spirit and dedication to excellence. Their foundation is built on innovation, a steadfast promise to evolve through cutting-edge technologies, advanced materials, and streamlined processes, ensuring our tenders are always fit for the future.
The year 2024 marked a pivotal moment for Williams Jet Tenders as they embarked on an ambitious rebrand, strategically launched across multiple high-profile boat shows. Exhibit Craft’s carefully engineered vision was clear: to establish a consistent, impactful, and unforgettable visual presence that truly embodied our brand’s evolution.
The creative direction embraced a refined, minimalist aesthetic, defined by clean lines, a crisp white palette, and an understated sophistication that speaks volumes. This rebrand wasn’t just about a new look; it was a reaffirmation of our core values, our commitment to quality, and our forward-thinking approach.
Exhibit Craft aimed to captivate audiences with a visual identity that was both timeless and modern, reflecting the superior engineering and elegant design inherent in every Williams Jet Tenders. This was our opportunity to not only showcase our product but to tell our story with renewed vigor and a striking visual narrative.
Unveiling a comprehensive brand relaunch across three distinct, high-profile venues presented a unique and exciting challenge. Each boat show, with its individual spatial characteristics, demanded a flexible yet high-end exhibit solution that would flawlessly maintain visual consistency and brand integrity.
We needed to create a sophisticated environment that perfectly encapsulated our new identity, all while remaining modular, easy to install, and, crucially, product-focused. The objective was to design a series of exhibits that were not only visually stunning but also highly functional, allowing for seamless adaptation to varying footprints without compromising on the immersive brand experience.
This required meticulous planning and innovative design to ensure that whether attendees encountered us in a vast exhibition hall or a more intimate space, the Williams Jet Tenders brand resonated with unwavering impact and elegance.
To meet this multifaceted challenge, Exhibit Craft developed a custom modular exhibit program that seamlessly blended form and function, truly bringing our vision to life. The solution was meticulously engineered, incorporating key design features that elevated the brand experience at every touchpoint.
A unified white aesthetic created a sleek, sophisticated backdrop, with crisp, dimensional branding standing out against the pristine white. Scalable design elements were central to the program’s success, with modular components expertly tailored to each unique footprint, guaranteeing consistent visual impact regardless of the venue’s size or layout.
Strategically positioned product display zones ensured our performance-driven jet tenders were showcased with maximum impact, inviting attendees to explore their intricate details. Open floor plans fostered an inviting, gallery-like experience, encouraging exploration and engagement rather than rigid pathways.
Finally, integrated lighting was meticulously designed to elevate the exhibit’s architectural details, drawing attention to the craftsmanship and design nuances. Our team collaborated closely with Williams Jet Tenders’ global brand and marketing leads, ensuring every element, from the structural flow to the surface finishes, perfectly aligned with our refreshed identity.
The strategic launch of their rebrand, supported by Exhibit Craft’s exceptional custom modular exhibits, generated significant engagement and positive acclaim across all three boat shows. The exhibits themselves became a focal point, drawing considerable attention for their clean, modern aesthetic and the cohesive brand storytelling they so effectively conveyed.
Attendees were captivated by the seamless integration of design and product, experiencing firsthand the refined elegance and innovative spirit that defines Williams Jet Tenders. This successful rollout solidified our new brand identity in the minds of marine enthusiasts and industry professionals alike, setting a powerful precedent for our future endeavors.
The positive reception underscored the impact of a unified brand experience, proving that when design, strategy, and execution align, the results are truly remarkable. We are excited to continue building on this success, further solidifying our position as the world’s leading jet tender manufacturer.
