Fincantieri Marine Group
at International WorkBoat Show
Fincantieri Marine Group
Award-Winning Exhibit Design at the 2024 International WorkBoat Show
At the 2024 International WorkBoat Show, Fincantieri Marine Group partnered with Exhibit Craft to create a 24’ x 60’ custom island exhibit that combined bold visuals with strategic functionality. Designed to reflect Fincantieri Marine Group’s legacy in global maritime innovation, the booth featured clean architectural lines, open flow, and immersive brand storytelling.
This exhibit was honored with a Gold Hermes Creative Award, standing out on the show floor as a high-impact space that attracted decision-makers, engaged industry stakeholders, and delivered measurable results long.
Challenge
Fincantieri Marine Group required a high-impact exhibit that would showcase their global leadership in maritime engineering while offering a welcoming, professional space for engaging industry leaders and key stakeholders. The design needed to strike a balance between open traffic flow and clearly defined branded zones for meetings, product storytelling, and visitor engagement.
Solution
Exhibit Craft designed a flexible modular island booth that seamlessly adapted between 30’ x 50’ and 24’ x 60’ footprints, maximizing reusability, efficiency, and visual impact across multiple events. Key features included:
Branded Tower Feature: A bold, high-impact structure that anchored the space and boosted visibility across the show floor.
Integrated AV Multimedia Displays: Built-in technology to deliver dynamic content and showcase Fincantieri Marine Group’s innovative solutions.
Semi-Private Meeting Area: A dedicated zone designed for focused conversations and business development.
Modern, Streamlined Finishes: Sleek materials and clean lines that embodied the brand’s forward-thinking identity.
Every detail was aligned with Fincantieri’s brand identity and communication goals. Our team collaborated closely with their marketing leads to meet tight timelines and ensure full compliance.
Result
The Fincantieri Marine Group exhibit was a standout on the show floor, drawing steady traffic and high praise from both attendees and internal stakeholders. It became a hub for strategic meetings and industry conversation, while also earning Gold recognition from the 2024 Hermes Creative Awards. Most importantly, the booth delivered measurable results: increased engagement, brand elevation, and post-show momentum for future business opportunities.
Services Provided:
Custom Exhibit Design & Fabrication
Graphic Production & Branding Integration
Logistics, Project Management & On-Site Installation
EXHIBIT EXCELLENCE:
Challenge
Fincantieri needed a high-impact exhibit that would reflect their global reputation for maritime engineering excellence, while also creating an inviting and professional atmosphere to host industry leaders and key stakeholders. The design had to balance open space for traffic flow with branded zones for meetings, product storytelling, and engagement.
Solution
We created a modular island booth that could flex between a 30’ x 50’ and a 24’ x 60’ footprint, maximizing reusability and efficiency across events. The space featured:
- A bold branded tower anchoring the booth and increasing visibility from across the floor
- Integrated AV for dynamic content and product visuals
- A semi-private meeting area for focused conversations
- Sleek, modern finishes to reflect the company’s innovative edge
Our team worked closely with Fincantieri to ensure every design decision aligned with their marketing and communications goals, while adhering to tight timelines and exhibit regulations.
Result
The Fincantieri exhibit was a standout on the show floor, drawing steady traffic and high praise from both attendees and internal stakeholders. It became a hub for strategic meetings and industry conversation, while also earning Gold recognition from the 2024 Hermes Creative Awards. Most importantly, the booth delivered measurable results: increased engagement, brand elevation, and post-show momentum for future business opportunities.
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Exhibit Craft Puts Global Brands Center Stage
At Exhibit Craft, we believe that an exhibit is more than just a structure; it’s a strategic platform for engagement, a tangible representation of your brand’s essence, and a catalyst for business growth. Our expertise lies in transforming visionary concepts into award-winning realities, ensuring our clients command attention and achieve their event objectives. We are proud to showcase our collaboration with Fincantieri Marine Group, a partnership that exemplifies the power of design to amplify a global leader’s presence.
Fincantieri Marine Group is an Italian shipbuilding powerhouse, headquartered in Trieste, Italy. Already established as Europe’s largest shipbuilder, their strategic acquisition of Vard in 2013 propelled the group to become the world’s fourth-largest by 2014. This remarkable growth underscores their unwavering commitment to innovation and expansion.
Fincantieri Marine Group’s diverse portfolio spans both commercial and military vessels, encompassing the design and construction of merchant ships, passenger liners, offshore platforms, and naval vessels.
Beyond new builds, their active involvement in conversion and ship repair sectors further solidifies their comprehensive capabilities within the maritime industry. Fincantieri Marine Group’s legacy is built on a foundation of precision engineering, cutting-edge technology, and an unyielding dedication to maritime excellence, making them a true titan in the global shipbuilding landscape.
Fincantieri Marine Group sought an exhibit that would not only mirror their global reputation for maritime engineering excellence but also cultivate an inviting and professional environment for high-level interactions with industry leaders and key stakeholders.
The design imperative was clear: balance open, accessible spaces for attendee flow with clearly defined, branded zones for focused meetings, compelling product narratives, and engaging discussions.
This balance was critical to ensure the exhibit served as both a dynamic showcase and a functional business hub. Our mission was to translate Fincantieri Marine Group’s industry leadership into a powerful, immersive exhibit experience that captivated attendees and facilitated meaningful connections at the 2024 International WorkBoat Show.
The 24’ x 60’ island exhibit crafted by Exhibit Craft for Fincantieri Marine Group at the 2024 International WorkBoat Show is a testament to the seamless fusion of innovative design and strategic purpose. This standout exhibit earned a prestigious Gold Award from the 2024 Hermes Creative Awards, recognizing its exceptional ability to elevate Fincantieri Marine Group’s brand narrative through innovation, functional design, and a striking visual presence.
Our design approach prioritized clean lines, an intuitive open flow, and meticulously curated messaging to embody the strength and sophistication inherent in Fincantieri Marine Group’s global shipbuilding legacy. To maximize reusability and efficiency across various events, Exhibit Craft engineered a modular island booth system that could effortlessly adapt between a 30’ x 50’ and a 24’ x 60’ footprint.
Key features of this award-winning space included:
- A prominent branded tower: This bold, architectural element served as a visual anchor, significantly enhancing Fincantieri Marine Group’s visibility from across the sprawling show floor.
- Integrated audiovisual technology: State-of-the-art AV systems provided dynamic content delivery, bringing Fincantieri Marine Group’s cutting-edge products and innovations to life through captivating visuals.
- A semi-private meeting area: This thoughtfully designed space offered a conducive environment for focused, confidential discussions and strategic conversations.
- Sleek, modern finishes: The selection of contemporary materials and finishes eloquently reflected Fincantieri Marine Group’s innovative edge and commitment to technological advancement.
From initial concept generation to the final on-site execution, our team collaborated intensely with Fincantieri Marine Group. Every design decision was meticulously aligned with their overarching marketing and communications objectives, all while navigating tight timelines and adhering to strict exhibit regulations. This collaborative synergy ensured that the exhibit not only impressed aesthetically but also performed optimally in supporting Fincantieri Marine Group’s engagement, visibility, and business development goals throughout the event.
The Fincantieri Marine Group exhibit was undeniably a standout at the International WorkBoat Show, attracting a consistent flow of traffic and garnering widespread acclaim from both attendees and internal stakeholders. It swiftly transformed into a bustling hub for strategic meetings and critical industry conversations. Beyond its visual appeal and functional success, the booth delivered measurable results, contributing to:
- Increased engagement: The inviting design and interactive elements fostered more meaningful interactions with attendees.
- Enhanced brand elevation: The exhibit powerfully conveyed Fincantieri Marine Group’s leadership and innovation, solidifying their prestige within the maritime sector.
- Post-show momentum: The positive impact of the exhibit generated valuable leads and opportunities, setting the stage for future business development.
The Gold recognition from the 2024 Hermes Creative Awards further cemented the exhibit’s success, underscoring Exhibit Craft’s commitment to delivering exceptional, results-driven exhibit solutions for our clients.
