What is InfoComm 2026?

InfoComm is North America’s largest professional audiovisual trade show, organized by AVIXA. The InfoComm 2026 Las Vegas edition is expected to draw over 30,000 attendees from 95+ countries, including a massive contingent of decision-makers with an average budget of $5.7M.

The event is split into two main sections:

• Education: June 13–19 (West Hall)
• Exhibits: June 17–19 (North and Central Halls)

From the latest in digital signage and AI-powered content to the convergence of AR and VR in enterprise IT, InfoComm is where the “Pro AV” industry defines its roadmap for the next decade.

Essential Trends for a Winning Trade Show Booth in 2026

In 2026, the era of static “backdrop” booths is officially over. To capture the attention of high-level buyers, your booth must be experiential, technologically integrated, and functionally aligned with your sales goals.

1. The Rise of AI and Digital Signage

Digital signage has evolved into a $44.7 billion solution area. At InfoComm 2026, we are seeing a shift toward AI-powered dynamic content. This means displays that don’t just loop video, but actually adapt to audience behavior in real-time.

• Interactive Kiosks: Using AI to greet visitors and answer initial FAQs.
• Motion-Triggered Content: Visuals that shift and react as attendees walk by.
• Data-Driven Messaging: Using APIs to update content based on current trends or show-floor analytics.

2. Immersive Experiences: AR and VR

The “West Hall” tours often showcase 4,000-square-foot VR spaces, setting a high bar for exhibitors. Incorporating AR and VR into your booth allows you to:

• Demonstrate large-scale products that are impossible to ship.
• Create “free-roam” entertainment spaces that keep visitors engaged longer.
• Bridge the gap between your physical booth and a digital twin experience.

3. Sustainable and Modular Booth Builds

Sustainability is no longer a “nice-to-have”; it’s a competitive differentiator. Leading brands are moving toward trade show booth builder solutions that prioritize:

• Reconfigurable Systems: Using tool-less framing that can scale from a 10×10 to a 20×20 island.
• Eco-Friendly Materials: Recycled textiles, FSC-certified wood, and energy-efficient LED lighting systems.
• Reduced Waste: Switching from printed brochures to QR-coded digital catalogs.

Why Choosing the Right Trade Show Booth Builder Matters

The Las Vegas Convention Center is a cavernous space. Without a strategic layout, your brand can easily get lost. A professional trade show booth builder like Exhibit Craft understands the local logistics of Las Vegas, from rigging requirements to drayage (material handling) management.

We focus on “Spaces that Perform.” This involves:

• Zoned Layouts: Creating a distinct “Attraction Zone” (LED walls), “Demo Zone” (interactive touchscreens), and “Meeting Zone” (private pods for closing deals).
• Biophilic Design: Using natural textures and greenery to provide a “serene oasis” that contrasts with the loud, flashy show floor.
• Technical Integration: Ensuring your booth has the 1 Gbps bandwidth and massive power infrastructure required for high-end AV demos.

Maximizing ROI at InfoComm 2026 Las Vegas

With 33% of attendees managing budgets over $1M, the stakes are high. To ensure your investment pays off, consider these strategic moves:

1. Book Early: Prime “on-floor” meeting rooms sell out quickly.
2. Gamify Engagement: Use leaderboard-driven AR games to spark friendly competition and capture leads.
3. Post-Show Nurture: Integrate QR codes that trigger automated, personalized follow-up sequences based on what the attendee interacted with in the booth.

Frequently Asked Questions

When and where is InfoComm 2026?

InfoComm 2026 will be held at the Las Vegas Convention Center (North, Central, and West Halls). The education program runs from June 13–19, while the exhibit floor is open from June 17–19, 2026.

What are the main tech trends to watch at InfoComm 2026?

Expect a heavy focus on AI-integrated digital signage, immersive AR/VR for enterprise learning, and “Smart Workplace” solutions. Sustainability and modular booth designs are also major trends for exhibitors this year.

How do I find a reliable trade show booth builder for the Las Vegas show?

Look for a partner with local expertise and a proven track record in high-tech environments. A builder should offer turnkey services, including design, fabrication, and on-site technical support.

What are the booth size options for InfoComm?

Booths range from standard 10×10 and 10×20 inline spaces to larger 20×20+ island configurations. Larger exhibits often feature “Double-Decker” or multi-level structures for increased visibility.

Partner with Exhibit Craft for Your InfoComm 2026 Presence

Success at InfoComm 2026 is about more than just having a spot on the map; it’s about creating a moment of genuine human connection in a digital world. From concept to the final “handshake” on the show floor, we help you cut through the noise.